Blending ’80s nostalgia with modern alternative and pop influences with Goth overtones, Seattle, Washington’s Nouveau Arcade is prepared to make their mark on the world. Their new Electropop single “Die On Me Now” talks about not giving up in the face of loss and adversary. Whether it’s the loss of someone you love or care about or relationships you hold dear. The track seamlessly blends electronic, synthwave with a dash of heavy rock guitars, and thoughtful ethereal lyrics into a bittersweet soundscape asking one simple question: Are you happy now?
“It’s about not giving up in the face of loss, whether its loss of someone you love or care about or relationships we held dear, especially the relationship we have with ourselves,” states Nouveau Arcade. “If you are not the person you want to be or things haven’t worked out the way you planned something is waiting for you on the other side all things painful and tragic can be used for good but that’s our choice.“
Nouveau Arcade consists of Kevin Preston and Len Hotrum, long-time collaborators who have known each other for the better part of two decades. The pair have a notable history together with their project The Crying Spell, touring with well-known bands including Killing Joke, Julien-K, VAST, and playing shows alongside Thriving Ivory, Filter, and The Birthday Massacre. The Crying Spell also performed an NFL halftime show for the Seattle Seahawks after receiving strong fan support, and they were the winner of MTV’s Freshman Four competition.
With Nouveau Arcade, the duo have morphed from their electro-rock sound into a retro-futuristic hybrid style – somewhere between familiar darkened wave influences à la Depeche Mode or The Cure and contemporary dubstep and electronica elements from club acts like Nero and Deadmau5. Kevin and Len have named the result “modwave.”
Combining the pair’s admirable creative background and diverse songwriting skills with their collaborator Stefan Scherperel’s expertise in photography and music videos, Nouveau Arcade is soon to be one of the most talked-about acts in music today.
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